The Power of Framing: How it Shapes Perception

Framing is a subtle yet powerful tool in persuasion. By carefully crafting the context, language, and emotional tone of a message, communicators can influence how people perceive and respond to information. Whether through imposing a frame or setting the frame, the goal is to guide the audience's interpretation in a way that aligns with the communicator's objectives. Understanding framing not only helps in crafting persuasive messages but also in critically evaluating the frames imposed by others.